Managerial Economics : Analysis, Problems, Cases - Lila J. Truett

Managerial Economics

Analysis, Problems, Cases

By: Lila J. Truett, Dale B. Truett

Paperback | 4 January 2006 | Edition Number 8

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Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
  • Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
  • Shows how real-world firms have addressed issues discussed in the book.
  • Emphasizes the global aspects of managerial economics and its application in the international marketplace.

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