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Manager's Guide to Excellence in Public Relations and Communication Management : Lea's Communication (Paperback) - David M. Dozier

Manager's Guide to Excellence in Public Relations and Communication Management

Lea's Communication (Paperback)

Paperback Published: 1st July 1995
ISBN: 9780805818109
Number Of Pages: 272

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This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Lea's Communication Seriesp. ii
Prefacep. vii
Acknowledgmentsp. xi
What is Communication Excellence?p. 1
Referencesp. 19
Communicator Knowledge Basep. 21
Knowing How to Manage Strategicallyp. 23
Referencesp. 36
Knowing Two-Way Communication Practicesp. 39
Referencesp. 51
Knowing Traditional Communicator Skillsp. 53
Referencesp. 61
Build Your Knowledge Basep. 63
Referencesp. 72
Shared Expectations About Communicationp. 73
The Power of the Communication Departmentp. 75
Referencesp. 88
Shared Expectations of Communicationp. 89
Referencesp. 104
Building Linkages to the Dominant Coalitionp. 107
Referencesp. 118
What Ceos Should Do About Excellencep. 121
The Character of Organizationsp. 131
Participation and Authority in the Culture of Organizationsp. 135
Referencesp. 148
Empowering Women and Culturally Diverse Employeesp. 149
Referencesp. 161
The Global Qualities of Excellencep. 163
Referencesp. 182
Changing the Character of Organizationsp. 183
Changing the Character of Organizationsp. 192
Putting Excellence to Workp. 193
Origins of Communication Programsp. 195
Referencesp. 206
Using Traditional and Advanced Practicesp. 207
Communication Excellence Makes a Differencep. 217
Referencesp. 236
Appendix: How the Excellence Study Was Conductedp. 237
Referencesp. 249
Author Indexp. 251
Subject Indexp. 253
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805818109
ISBN-10: 0805818103
Series: Lea's Communication (Paperback)
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 272
Published: 1st July 1995
Country of Publication: US
Dimensions (cm): 22.86 x 15.34  x 1.73
Weight (kg): 0.44
Edition Number: 1