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Management of Corporate Communication : From Interpersonal Contacts To External Affairs - Robert L. Heath

Management of Corporate Communication

From Interpersonal Contacts To External Affairs

Paperback Published: 13th July 1994
ISBN: 9780805815528
Number Of Pages: 320

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Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.

Prefacep. vii
Managing Communication in Companies: An Enactment Point of Viewp. 1
Coordination Through Meaningful Expectationsp. 32
Managing as Symbolic Action: Enacting Interpretations in Organizational Settingsp. 117
Companies as Negotiated Enactment of Stakeholder Interestsp. 147
Interpersonal Contacts: Enacting with Boss and Othersp. 175
Networks: Many People Speaking with a Single Voicep. 202
External Communication with Public Policy Stakeholdersp. 253
Referencesp. 278
Author Indexp. 296
Subject Indexp. 302
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805815528
ISBN-10: 080581552X
Series: Lea's Communication (Paperback)
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 320
Published: 13th July 1994
Country of Publication: US
Dimensions (cm): 21.18 x 14.88  x 2.06
Weight (kg): 0.53
Edition Number: 1