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Management in English Language Teaching - Ron White

Management in English Language Teaching

Paperback Published: 28th October 1991
ISBN: 9780521377638
Number Of Pages: 356

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Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

' ... a thorough, practical, accessible guide to the full range of issues facing ELT managers. The well thought-out follow-up activities to each chapter are the cream of the book. On their own, they provide a training course in ELT management'. John Bird, ELT Management Newsletter

Acknowledgements
Introduction
People and Organizations
Organizations
Staff selection
Staff development
Communication in schools
Organizing resources and information
Managing curriculum development and innovation
Marketing
What is marketing?
The marketing mix
Developing and implementing the marketing plan
Finance
Financial records and statements
Cash flow management and management accounting
Using financial information and budgets
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521377638
ISBN-10: 0521377633
Audience: English as a Second Language (ESL)
Format: Paperback
Language: English
Number Of Pages: 356
Published: 28th October 1991
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24  x 1.91
Weight (kg): 0.5