Making Strategy Happen

Transforming Plans into Reality

By: Arnold S. Judson

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Paperback | 1 April 1996 | Edition Number 2

At a Glance

Paperback
304 Pages

Edition Type
Revised

Dimensions(cm)
22.55 x 14.97 x 2.07

Paperback

RRP $68.15

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Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.

The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

Industry Reviews

"Making Strategy Happen is rich in conceptual frameworks, practical illustrations, and methodological recommendations... Judson's unique blend of talents has produce a lucid book and a great contribution to hte management literature." Arnoldo C. Hax, Alfred P. Sloan Professor of Management

"This is a splendid book...a highly useful,, and practical guide on how to start, how to continue and how to know when you have arrived." Long Range Planning

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