Morgan’s way of producing cars is unique. In this day and age, the company still makes use of real craftsmanship in every aspect of building its characterful cars, and every Morgan can be made to a bespoke specification to suit the individual customer’s wishes. In Making a Morgan, you can follow a very traditional model, a Morgan Plus 4, through every step of its build, from customer specification sheet to finished car – a process that, in this instance, takes 17 days.
During their stay in Malvern, the authors spent every day at the Pickersleigh Road factory and, in doing so, established a real rapport with the the Morgan craftsmen and craftswomen. A rapport that allows this book to present a truly intimate portrait of the individuals who so proudly build Morgans, and the painstaking way they go about their work. Featuring some 380 images, including a range of archive photos from the Morgan factory, this is a rare overview of a unique, and very British, manufacturing tradition. Never before in over 100 years of rich history has the Morgan production process been documented in such detail.
This isn't a how-to technical guide into how Morgans are made, but more a book for those who would like a window into the idiosyncratic way in which Morgans are built. At first glance, you could easily dismiss it as a coffee table fodder, made to be looked at but not read, but there's actually some very good material in here, particularly the exclusive interviews with the Morgan staff. A must for Morgan owners, and good for those with engineering curiosity too. - Classic Car Weekly. I thoroughly enjoyed reading this book. It would be a great addition to anyone's Morgan or automotive library, and I believe you will find yourself referring back to it and its wonderful photography and sharing it with friends and fellow Morgan associates. It would be a great gift to your favourite Morgan person. A great idea by Andreas very well executed. I would say it is destined to be a Morgan classic. - The Morganeer. Morgan Motor Company is an enigma, clinging to ancient production methods to build its iconic sports cars. This book goes behind the scenes of the Malvern factory in an enjoyable account, tracking a car's build from start to finish. There's a good history section at the start as well. - Auto Express.