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Machine, Platform, Crowd : Harnessing Our Digital Future - Erik Brynjolfsson

Machine, Platform, Crowd

Harnessing Our Digital Future

MP3 CD Published: 27th June 2017

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From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

ISBN: 9781543615791
ISBN-10: 1543615791
Audience: General
Format: MP3 CD
Language: English
Published: 27th June 2017
Publisher: Brilliance Audio
Dimensions (cm): 17.0 x 13.5  x 1.3
Weight (kg): 0.07

Earn 66 Qantas Points
on this Audio Book

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