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Machiavelli, Marketing and Management - Phil Harris

Machiavelli, Marketing and Management

Paperback Published: 20th April 2000
ISBN: 9780415216708
Number Of Pages: 256

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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

Forewordp. xi
Introductionp. 1
Introductionp. 3
Referencesp. 12
Machiavelli through the Ages: 500 Years onp. 14
Referencesp. 27
Machiavelli's Contemporariesp. 30
Machiavelli, Master of Libertyp. 42
Referencesp. 52
Marketingp. 53
Contra Postmodernismp. 55
Niccolò Machiavelli as Relationship Marketing Gurup. 67
Machiavellian Communicationp. 82
Managementp. 93
Renaissance Realpolitik for Modern Managementp. 95
From the Dark to the Lightp. 109
Corporate Governancep. 122
Political Managementp. 137
Machiavelli, Politics and Modern Language Use in Modern Managementp. 139
Are Machiavellian Tactics Still Appropriate or Defensible in Politics?p. 148
Nicco and Charliep. 164
Machiavellian Management Thought in Modern Timesp. 175
Machiavelli and Powellp. 177
Butchers, Bunglers and Machiavellip. 193
Machiavelli and Human Naturep. 201
End Piecep. 217
The Myth and Reality of Telling the Truthp. 219
Selected Bibliographyp. 222
Indexp. 237
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415216708
ISBN-10: 0415216702
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 256
Published: 20th April 2000
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 1.91
Weight (kg): 0.36
Edition Number: 1

Earn 362 Qantas Points
on this Book