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Looking Closer 2 : Critical Writings on Graphic Design - Michael Bierut

Looking Closer 2

Critical Writings on Graphic Design

By: Michael Bierut (Editor), William Drenttel (Editor), Steven Heller (Editor)

Paperback Published: 11th December 1995
ISBN: 9781880559154
Number Of Pages: 256

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Looking Closer is a collection of the best contemporary writing about graphic design, including theoretical, practical, business-oriented, philosophical, and humorous essays. Selected by a prestigious editorial committee composed of Michael Bierut, William Drenttel, Steven Heller,and DK Holland, the essays reflect on inspiration, ethics, "isms," the impact of new technology, and the role of design in the larger culture.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Acknowledgements
Introduction
A Natural History of Typographyp. 19
Good History/Bad Historyp. 25
The Time Machinep. 34
Morality and Myth: The Bauhaus Reassessedp. 38
Some Thoughts on Modernism, Past, Present, and Futurep. 43
Rethinking Modernism, Revising Functionalismp. 49
Long Live Modernism!p. 51
Life, Style, and Advocacyp. 52
On Overcoming Modernismp. 55
On White Space: When Less is Morep. 61
Kicking Up a Little Dustp. 66
Starting from Zerop. 77
Pictures, Phonemes, and Typographyp. 81
Type and Deconstruction in the Digital Erap. 83
Logos, Flags, and Escutcheonsp. 88
Reading Outside the Grid: Designers and Societyp. 91
The Written Word: The Designer as Executor, Agent, and Provocateurp. 97
I Like the Vernacular... Notp. 101
Low and High: Design in Everyday Lifep. 104
Legible?p. 108
A Brave New World: Understanding Deconstructionp. 115
Typefaces are Rich with the Gesture and Spirit of Their Own Erap. 122
Typeface Designs and Textp. 126
The (Layered) Vision Thingp. 129
Neomania: Feeding the Monsterp. 135
Secondhand Culturep. 143
Since When Did USA Today Become the National Design Ideal?p. 146
On Typishness: This is My Theory. My Theory is Wrongp. 149
The Curse of the Newp. 153
Cult of the Uglyp. 155
The Obscene Typography Machinep. 160
Meaningp. 165
The Urge to Make Thingsp. 170
Drawing and Design: An Idea Whose Time Has Come, Againp. 171
Dance and Play in Visual Designp. 173
Propaganda and Persuasionp. 179
Guerrilla Graphicsp. 181
Disposability, Graphic Design, Style, and Wastep. 183
Can Design Be Socially Responsible?p. 191
Red, White, and Blandp. 193
The Boatp. 199
I Want to Sex You Up: Fabien Baron and the Pursuit of the Sexyp. 202
Flogging Underwear: The New Raunchiness of American Advertisingp. 206
Why Designers Can't Thinkp. 215
A Clockwork Magenta and Orangep. 218
Two Myths about Design Educationp. 220
Back to Show and Tellp. 224
Graphic Design Education: Struggling through Those Awkward Teenage Yearsp. 226
Biographiesp. 233
Indexp. 237
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781880559154
ISBN-10: 1880559153
Series: Looking Closer
Audience: General
Format: Paperback
Language: English
Number Of Pages: 256
Published: 11th December 1995
Publisher: Allworth Press,U.S.
Country of Publication: US
Dimensions (cm): 25.4 x 17.2  x 1.91
Weight (kg): 0.47