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London : IDEO Eyes Open - A Field Guide for the Curious - Fred Dust


IDEO Eyes Open - A Field Guide for the Curious

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Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveller and everyday observer from mere sightseeing toward looking, really looking, at their surroundings.

City by city, each book reveals authentic discoveries at every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of London.

Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors and residents to see these cities with fresh eyes.

About the Author

Fred Dust is the global design lead for IDEO's Smart Space practice. An architect by training, he is a thought-leader on the design of experiences built on deep understanding of consumer behaviours. Independently ranked as one of the most innovative companies in the world, IDEO is the design and innovation firm that created many of the things that you use every day, including the first mouse for Apple, the first laptop computer, and hundreds of other popular products and services.



by PowerReviews
IDEO Eyes Open: London

(based on 1 review)

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Reviewed by 1 customer

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Quirky and informative


from Kangaroo Island, SA

About Me Everyday Reader

Verified Buyer


  • Deserves Multiple Readings
  • Easy To Understand
  • Informative
  • Well Written


    Best Uses

    • Reference
    • Travel Reading
    • Younger Readers

    Comments about IDEO Eyes Open: London:

    I'm an older traveller but I loved this guide which gives you many interesting and alternative places to see in London. It will definitely appeal to the young and young at heart. Good photos and good descriptions. I've made copious notes for my next trip to London in August next.

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    ISBN: 9780811861731
    ISBN-10: 0811861732
    Series: IDEO Eyes Open
    Audience: General
    Format: Spiral Ringed Book
    Language: English
    Number Of Pages: 60
    Published: 1st March 2008
    Country of Publication: US
    Dimensions (cm): 15.3 x 16.3  x 2.3
    Weight (kg): 0.324
    Edition Number: 1