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Living the 80/20 Way : Work Less, Worry Less, Succeed More, Enjoy More - Richard Koch

Living the 80/20 Way

Work Less, Worry Less, Succeed More, Enjoy More

Paperback

Published: 2nd January 2014
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In a room sat a theoretical physicist, an engineer, a mathematician, a biochemist, and a neuropsychologist. Their task? To evaluate the effectiveness of a marketing campaign for a grooming product that retails for less than $15.00."The Brain Sell," praised as the new "Hidden Persuaders," is the inside story of how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. With the emergence of Big Data mining, the "persuasion industry" is more prominent than ever. David Lewis, PhD, internationally renowned researcher dubbed the "father of neuromarketing," brings science to shopping--mapping the brain and the body to explore the sensitivities in our minds and discover how we select and buy. Gone are the days of traditional salesmanship--in the United Kingdom and United States alone, $313 billion is spent annually on subliminal messaging and measuring consumers' subconscious reactions to the color of a child's toy, the smell of a store's interior, or the font of the smallest letter on a soup can. Lewis repeatedly surprises with secrets from the advertising and marketing industries, revealing the scientific strategies used to evaluate and manipulate consumer response. An enlightening read for marketers and advertisers, and an urgently important one for anyone who considers themselves a "smart shopper." "The Brain Sell" shows that even after the product is on the shelf and the commercial is over, the sales pitch goes on.David Lewis, PhD, a French-born neuropsychologist, is founder and director at the independent research consultancy Mindlab International based at the University of Sussex. Additionally, he is a psychologist, a best-selling author, and international lecturer. Dubbed the "father of neuromarketing" for his pioneering studies of analyzing brain activity for research and commercial purposes, he currently specializes in noninvasive techniques for measuring human responses under real life conditions.

The 80/20 principle is the cornerstone of results-based living. Read this book and use it. - Timothy Ferriss, New York Times best-selling author of The 4-Hour Workweek

The trick is to apply 'less is more' and 'more with less' to ourselves, our work and our relationships. This volume does not urge the reader to do more - measuring, managing, talking or whatever - but to do less in total by doing things differently. - Independent on Sunday

Full of helpful techniques and observations. If you are looking to kick-start the New Year, this is a great place to start. Highly recommended! - Hot Brands, Cool Places

Intensely practical. This book is for anyone interested in succeeding personally as well as professionally. - Professional Manager

ISBN: 9781857886184
ISBN-10: 1857886186
Audience: General
Format: Paperback
Language: English
Number Of Pages: 196
Published: 2nd January 2014
Publisher: Hodder & Stoughton General Division
Country of Publication: GB
Dimensions (cm): 21.7 x 14.6  x 1.5
Weight (kg): 0.25
Edition Number: 1