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Living Room Wars

Rethinking Media Audiences

By: Ien Ang

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Hardcover | 7 December 1995 | Edition Number 1

At a Glance

Hardcover
218 Pages

Dimensions(cm)
23.39 x 15.6 x 1.42

Hardcover

$596.99

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Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.

Industry Reviews

..."Ang engages with most of the major questions and theories...producing not only a major restatement f her wn important position, but also a unique statement of the state of the field. This is a book no-one interested in contemporary media culture will ignore."-Lawrence Grossberg, author of "We Gotta Get Out of This Place and co-editor of "Cultural Studies "This provocative collection of essays on audiences, gender, and the postmodern complexities of media demonstrates Ang's brilliance and originality. Ang's grasp of global media issues makes this book unique."-Ellen Seiter, University of Indiana

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