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Living Dangerously - John F. Ross

Living Dangerously

Paperback Published: 1st June 2000
ISBN: 9780738203218
Number Of Pages: 208

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From cholesterol to cancer, asteroids to AIDS, we face more risks than our grandparents ever dreamed of. But most of us are 200 years behind the curve when it comes to making intelligent risk-based decisions: We refuse to fly, but don't wear seat belts in our far more dangerous cars. We panic about toxic waste dumps, but collectively smoke a billion cigarettes a year. In this entertaining and enlightening look at risk in the modern age, John Ross argues that the burgeoning science of risk assessment has given us powerful new tools to cope in a complex world, if we could only learn how to speak the language. Ross examines the building blocks of this new language, and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk. Through vivid stories and compelling science, Ross empowers us to take control of our lives and to exercise our most basic democratic freedom--the power to make our own decisions--both as individuals and as a society.

Acknowledgmentp. vii
Preface The Polar Bear Strategyp. ix
Maestros of Risk We'Re Notp. 1
An Eccentric French Monk Launches a Revolutionp. 11
Even Lying in Bed is Riskyp. 35
Risk Management's Orwellian Sidep. 53
Polar Bear Follies, or How Unconscious Risk Rules Cause Troublep. 69
I'M Risk Prone, You'Re Risk Aversep. 87
War on the Somap. 105
Where Do We Draw the Line?p. 123
The Myth of Zero Riskp. 147
Our New Role as Risk Managersp. 167
Selected Bibliographyp. 177
Indexp. 187
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780738203218
ISBN-10: 0738203211
Audience: General
Format: Paperback
Language: English
Number Of Pages: 208
Published: 1st June 2000
Country of Publication: US
Dimensions (cm): 21.01 x 13.72  x 1.68
Weight (kg): 0.24
Edition Number: 1