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Levels of Corporate Globalization : Developing a Measurement Scale for Global Customer Management - Petra Kuchinka

Levels of Corporate Globalization

Developing a Measurement Scale for Global Customer Management

Hardcover

Published: 30th April 2004
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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance. MARKET 1: Academics, Researchers, Libraries and post-graduate students interested in customer management and strategy MARKET 2: Practitioners interested in customer management and strategy

Foreword
Introductionp. 1
Theoretical frameworkp. 15
Research methodologyp. 65
Empirical studyp. 87
Conclusionsp. 155
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781403936257
ISBN-10: 1403936250
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 192
Published: 30th April 2004
Publisher: SPRINGER VERLAG GMBH
Country of Publication: US
Dimensions (cm): 22.35 x 14.38  x 1.65
Weight (kg): 0.38
Edition Number: 1