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Lend Me Your Ears : All you need to know about making speeches and presentations - PROF. ATKINSON

Lend Me Your Ears

All you need to know about making speeches and presentations

Paperback

Published: 2nd September 2004
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"A groundbreaking, yet practical guide to the art of public speaking The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including- " advice on the use of classical rhetoric how to prepare speeches when in a rush the myths surrounding visual aids the use of body language. nd much more! his is destined to be the definitive text in this area. Author Biography- Max Atkinson is currently a visiting professor at Henley Management College and runs a consultancy providing training programmes

"There was scarcely a single major speech, in my eleven years as leader of the Liberal Democrats that I mad without benefiting from Max's personal advice and help. 'Lend Me Your Ears' includes many new insights into the art of effective speaking, and will be invaluable to all those interested in making words count and using verbal communication to influence people." * Paddy Ashdown *
"Neither politicians nor business leaders can lead today without the ability to communicate effectively with audiences of all sizes and compositions. They have two choices: (1) be born with the ability, or (2) read Max Atkinson's books and learn." * Michael Sheehan, Speech coach to Clinton *

Introduction : audiences are always rightp. 7
The battle for audience attention : keeping listeners awake and engagedp. 19
Speaking in private and speaking in public : conversation and public speakingp. 47
The sight and sound of words : differences between writing and speakingp. 75
Reading from slides and talking with chalk : visuals ancient and modernp. 117
Showing what you mean : visuals for viewersp. 143
The persuasive power of words : the use of rhetorical techniquesp. 177
Painting pictures with words : the use of imagery and anecdotesp. 215
Translating messages to increase impact : political speeches and business presentationsp. 249
Putting it all together : structure and preparationp. 279
Unaccustomed as you may be : making social and duty speechesp. 307
Physical facts and fiction : body language, movement and tensionp. 339
The power of speech : restoring confidence in the spoken wordp. 367
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780091894795
ISBN-10: 0091894794
Audience: General
Format: Paperback
Language: English
Number Of Pages: 384
Published: 2nd September 2004
Publisher: Ebury Publishing
Country of Publication: GB
Dimensions (cm): 21.6 x 13.7  x 2.9
Weight (kg): 0.38
Edition Number: 1