Research data compiled by the author over the past 25 years clearly indicates that leisure travel is not as much fun as it used to be. In this book, Plog points out the problems that have created this negative trend and offers travel agents and other travel industry professionals practical advice on how to reverse it. He also presents an overview of the leisure travel market, a framework for understanding why people do or do not travel, the different types of vacations they take and their expectations and sources of dissatisfaction. The book outlines ways in which airlines, hotels, tour operators, travel agencies, food services, car rentals and other businesses can protect themselves, and even prosper, during times of recession.
PERSPECTIVES ON LEISURE TRAVEL.
Leisure Travel: The New Necessity.
Golden Ages and Lost Horizons.
The Future of Travel: Rosy Forecasts and Realistic Probabilities.
THE PSYCHOLOGY OF TRAVEL.
Why People Travel and Why They Don't: The Concept of Allocentrism and Psychocentrism.
Why Destination Areas Rise and Fall in Popularity.
Escorted Tours: Why Psychocentrics Love 'em.
The Failure of a Promise.
Where in the World Are People Going Now that There's No Place to Go?.
TRAVEL MARKETING DYNAMICS.
Effective Marketing to Allocentrics and Psychocentrics.
Examples of Effective Marketing to Allocentrics and Psychocentrics.
Developing the Leisure Travel Market...Again!.
The Greening of Travel.