Legends and Soles

Business, Creativity and Basketball - A Memoir of an Improbable Life

By: Sonny Vaccaro, Armen Keteyian (As told to)

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Paperback | 5 March 2025

At a Glance

Paperback
256 Pages

Dimensions(cm)
23.5 x 15.5 x 2.2

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The brilliant autobiography from the ‘saviour of Nike’

If you’re a sneaker head, you know him as the Savior of Nike. If you’ve watched Air you saw Matt Damon’s portrayal of the man who discovered Michael Jordan and how he revolutionized the payment structure of endorsements for athletes. Legends and Soles tells Sonny’s story – his blind-sided firing by Nike Chairman Phil Knight, the landmark 2021 Supreme Court decision that upended big-time college sports, the countless days and nights of watching athletes compete, and so much more that only Sonny can retell.

Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides truth to storylines and headlines including:

Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan
How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archival Adidas on a RICO charge of corporate espionage
His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett and Tracy McGrady and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown
The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports
Filled with in-depth stories and photos illuminating some of Sonny’s most treasured career memories, Legends and Soles is the long-awaited memoir of a giant in the story of American sports.

About the Author

Sonny Vaccaro is a former sports marketing executive at Nike Inc, where he signed Michael Jordan to his first sneaker deal. He also worked for Adidas and Reebok. He lives in California.

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