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Learning From Las Vegas : The Forgotten Symbolism of Architectural Form - Robert Venturi

Learning From Las Vegas

The Forgotten Symbolism of Architectural Form

Paperback

Published: 15th June 1977
For Ages: 18+ years old
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"Learning from Las Vegas" created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments. This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.

"...these studies are brilliant...the kind of art history and theory that is rarely produced." - Ada Louis Huxtable, The New York Times

"...professionally informed, competitively astute, and perversely brilliant... " - The Yale Review

" ...a brilliant document of the times...a work which uses history knowledgeably, skillfully, and creatively: a rarity." - Journal of the Society of Architectural Historians

Preface to the First Editionp. xi
Preface to the Revised Editionp. xv
A Significance for A&P Parking Lots, or Learning from Las Vegas
A Significance for A&P Parking Lots, or Learning from Las Vegasp. 3
Commercial Values and Commercial Methodsp. 3
Billboards Are Almost All Rightp. 6
Architecture as Spacep. 6
Architecture as Symbolp. 7
Symbol in Space before Form in Space: Las Vegas as a Communication Systemp. 8
The Architecture of Persuasionp. 9
Vast Space in the Historical Tradition and at the A&Pp. 13
From Rome to Las Vegasp. 18
Maps of Las Vegasp. 19
Main Street and the Stripp. 19
System and Order on the Stripp. 20
Change and Permanence on the Stripp. 34
The Architecture of the Stripp. 34
The Interior Oasisp. 49
Las Vegas Lightingp. 49
Architectural Monumentality and the Big Low Spacep. 50
Las Vegas Stylesp. 50
Las Vegas Signsp. 51
Inclusion and the Difficult Orderp. 52
Image of Las Vegas: Inclusion and Allusion in Architecturep. 53
Studio Notesp. 73
Ugly and Ordinary Architecture, or the Decorated Shed
Some Definitions Using The Comparative Methodp. 87
The Duck and the Decorated Shedp. 88
Decoration on the Shedp. 89
Explicit and Implicit Associationsp. 90
Heroic and Original, or Ugly and Ordinaryp. 91
Ornament: Signs and Symbols, Denotation and Connotation, Heraldry and Physiognomy, Meaning and Expressionp. 92
Is Boring Architecture Interesting?p. 93
Historical And Other Precedents: Towards An Old Architecturep. 104
Historical Symbolism and Modern Architecturep. 104
The Cathedral as Duck and Shedp. 105
Symbolic Evolution in Las Vegasp. 106
The Renaissance and the Decorated Shedp. 106
Nineteenth-Century Eclecticismp. 107
Modern Ornamentp. 114
Ornament and Interior Spacep. 115
The Las Vegas Stripp. 116
Urban Sprawl and the Megastructurep. 117
Theories Of Ugly And Ordinary And Related And Contrary Theoriesp. 128
Origins and Further Definition of Ugly and Ordinaryp. 128
Ugly and Ordinary as Symbol and Stylep. 129
Against Ducks, or Ugly and Ordinary over Heroic and Original, or Think Littlep. 130
Theories of Symbolism and Association in Architecturep. 131
Firmness + Commodity Does Not Equal Delight: Modern Architecture and the Industrial Vernacularp. 134
Industrial Iconographyp. 135
Industrial Styling and the Cubist Modelp. 136
Symbolism Unadmittedp. 137
Form La Tourette to Neiman-Marcusp. 138
Slavish Formalism and Articulated Expressionismp. 138
Articulation as Ornamentp. 139
Space as Godp. 148
Megastructures and Design Controlp. 148
Misplaced Technological Zealp. 150
Which Technological Revolution?p. 151
Preindustrial Imagery for a Postindustrial Erap. 151
From La Tourette to Levittownp. 152
Silent-White-Majority Architecturep. 154
Social Architecture and Symbolismp. 155
High-Design Architecturep. 161
Summaryp. 162
Appendix: On Design Review Boards And Fine Arts Commissionsp. 164
Bibliographyp. 167
Creditsp. 190
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780262720069
ISBN-10: 026272006X
Series: Learning From Las Vegas
Audience: Professional
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 192
Published: 15th June 1977
Publisher: MIT Press Ltd
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.2
Weight (kg): 0.33
Edition Number: 2
Edition Type: Revised