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Lean Marketing : Lean - Ade Asefeso McIps Mba

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The words "lean marketing" have been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The lean marketing process is actually nothing new. The business tactics it employs are all well-known and widely used. Despite this, most businesses do not follow them in any particular order or manner. What makes lean marketing special is that it organizes its techniques into a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business.

ISBN: 9781499753790
ISBN-10: 1499753799
Series: Lean
Audience: General
Format: Paperback
Language: English
Number Of Pages: 106
Published: 1st June 2014
Country of Publication: US
Dimensions (cm): 21.59 x 13.97  x 0.61
Weight (kg): 0.13