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Leading the Starbucks Way : 5 Principles for Connecting with Your Customers, Your Products and Your People - Joseph Michelli

Leading the Starbucks Way

5 Principles for Connecting with Your Customers, Your Products and Your People

Hardcover Published: 13th August 2013
ISBN: 9780071801256
Number Of Pages: 256

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In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:

  • Savor and Elevate
  • Love to Be Loved
  • Reach for Common Ground
  • Mobilize the Connection
  • Cherish and Challenge Your Legacy
Leading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.

In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.

About the Author

Joseph A. Michelli is an organizational consultant who focuses on intersections of business, leadership, and workplace productivity. He is the bestselling author of The Starbucks Experience, The New Gold Standard, Prescription for Excellence, and The Zappos Experience. One of today's leading thinkers on the topic of customer experience, Michelli also speaks to corporate audiences approximately 60 times a year.

Industry Reviews

"An accessible and practical guide to corporate success." Publisher's Weekly 20130828

Foreword vii Acknowledgments ix 1. The Starbucks Connection 1 PRINCIPLE 1 Savor and Elevate 2. If You Don't Have Passion for Your Product,Why Should Your Customer? 11 3. From Replicable and Consistent toMagical and Unique 36 Principle 2 Love to Be Loved 4. It's a Matter of Trust and Love 63 5. It Must Thrive Inside toBe Experienced Outside 85 Principle 3 Reach for Common Ground 6. Assume the Universal:Serve the Unifying Truths of Humans 111 7. Respect, Celebrate, and Customize:Listening and Innovating to Meet Local,Regional, and Global Needs 133 Principle 4 Mobilize the Connection 8. Growing the Connection Through Technology 158 9. Personal Relationships Translate:Sharing the Love from People to Products 181 Principle 5 Cherish and ChallengeYour Legacy 10. Honor the Past, but Don't Be Trapped in It 207 11. Taking the Long View:Building Success That Lasts 229 12. Forging a Real Lifestyle Connection 253 Bibliography 259 Index 279

ISBN: 9780071801256
ISBN-10: 0071801251
Series: Business Books
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 13th August 2013
Country of Publication: US
Dimensions (cm): 21.8 x 15.0  x 2.8
Weight (kg): 0.48
Edition Number: 1

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