In Start with Why, Simon Sinek explained the power of focusing on Why we do what we do, before getting into the details of What and How. Now he's back to reveal the next step in creating happier and healthier organisations.
Organisations that create environments in which trust and cooperation thrive vastly outperform their competition. But 'truly human' cultures don't just happen; they are intentionally created by great leaders.
Sinek illustrates his points with fascinating true stories, and offers surprisingly simple steps for building a truly human organisation.
About the Author
Simon Sinek, an unshakable optimist, is the author of the bestselling book Start with Why, which challenged traditional assumptions about how great leaders and great companies inspire people. He has shared his ideas with companies big and small, members of Congress and the highest levels of the US military. His TEDTalk based on Start with Why is the second most popular video of all time on TED.com. He lives in New York City.
As refreshingly simple and easy to follow as it is thought-provoking * Management Today *