In this unique and lively ethnography of women who sell cars, sociologist Helene M. Lawson and the "ladies on the lot" take readers behind the scenes of one of the last bastions of a predominantly male workplace: the car dealership. Linking the women's own stories within the broader framework of gender and occupation, Lawson presents an engaging and important case study on the impact of gender differences and behavior in the workplace. In doing so, Ladies on the Lot makes an original contribution to the field and will be of interest for a wide variety of courses, including gender and occupations, the sociology of work, the sociology of women, and various courses in women's studies and qualitative methods.
Contributing to the growing literature on how women cross the gender divide and struggle for survival in traditional male trades, this occupational study offers insights into the ordeals women sales agents encounter on the automobile lots across America. Lawson's typologies are rich and descriptive, probing many different facets of women's car sales careers, including navigating the selling floor, relating with colleagues and customers, and negotiating the contract. Anyone who has ever experienced the onerous task of purchasing a car will be enlightened by this behind-the-scenes account of the process. Students of gender and work and occupations will find it a delightful read.--Patricia A. Adler, University of Colorado
Chapter 1 Preface Chapter 2 Introduction Part 3 Behind The Scenes Chapter 4 En Route to Selling Chapter 5 Green Pea Counters, Country Clubs, and "Girly" Stores: The Politics of Dealership Location Chapter 6 Life on the Floor Part 7 On the Lot Chapter 8 Pinches, Pats, and Pokes: Negotiating the Hostile Environment of the Sales Floor Chapter 9 Toughened Up: Everyday Life On the Floor Part 10 Off the Lot Chapter 11 On and Off the Floor: Finding a Balance Chapter 12 Having What it Takes: Who Leaves, Who Stays, and the Potential for Building Successful Careers Chapter 13 Conclusion: The Sum of Opportunity for Women Car Sales Agents Chapter 14 Epilogue: On the Road Chapter 15 Appendix: Fieldwork
Number Of Pages: 175
Published: 30th May 2000
Country of Publication: US
Dimensions (cm): 22.81 x 14.99
Weight (kg): 0.25