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Know What Makes Them Tick : How to Successfully Negotiate Almost Any Situation - Max Siegel

Know What Makes Them Tick

How to Successfully Negotiate Almost Any Situation

By: Max Siegel

Paperback | 5 April 2011

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Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships—with peers, mentors, and industry leaders—that took him to the heights of professional and personal achievement. He's managed some of the world's top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. Now he's sharing his method for connecting with people, whatever their differences.

The secret, Siegel says, is to know what makes others tick, be it financial security, devotion to family, or a vision of a better world. He shows how to encourage people to share these hidden motivations, and how to find the overlap between their goals and yours.

The nine universal rules outlined in Know What Makes Them Tick include:

  • See Where You Want to Be, Not Where You Are
  • Find Your Ambassadors
  • Show What's in It for Them

Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, or uniting a divided family. Siegel's is a unique and powerful approach that anyone can use.

Industry Reviews

"Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner--an empowering feeling if ever there was one." -- Chris Gardner, author of The Pursuit of Happyness and Start Where You Are

"Working with Max closely for over a decade, I have benefited personally from the treasures in this book--and I am a walking testimony to its real-life benefits." -- Kirk Franklin, Seven-Time Grammy Award Winner

"In a world of constant distraction and pointless conflicts, Know What Makes Them Tick shows you how to find the clarity to pursue the vision that matters most, and to share that vision with those who can help make it a reality." -- Ken Mok, television producer, America's Next Top Model

"Who is this book for? Anyone who wants to make a difference." -- Bob Johnson, founder of Black Entertainment Television, chairman of The RLJ Companies, and owner of the Charlotte Bobcats

"Max Siegel was part of the inner circle that helped to shape our careers. . . For anyone who's ever wished for a Siegel to represent him or her, it's all right here in Know What Makes Them Tick." -- Tony Gwynn, Eight-time National League Batting Champion, Baseball Hall of Fame; and Alicia Gwynn, Philanthropist

"When Max speaks, people listen ... and when Max writes, people read and learn. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel. -- Chuck Wielgus, CEO of USA Swimming

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