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Key Concepts in Marketing : Palgrave Key Concepts - Jonathan Sutherland

Key Concepts in Marketing

Palgrave Key Concepts

Paperback

Published: 27th February 2004
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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

'This is an excellent, stimulating book that is likely to be useful to, and capture the interest of, most marketing students and lecturers. The subject matter is more comprehensive than any other 'foundations' or 'principles' books that I am familiar with. For a marketing textbook, the alphabetical layout is unusual, but this makes it particularly valuable as a revision aid for students and as a reference resource for both lecturers and students.' - Charles Dennis, Brunel University

Contains over 600 Major Concepts
Terms
Theories and Theorists
Arranged Alphabetically
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403915276
ISBN-10: 140391527X
Series: Palgrave Key Concepts
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 310
Published: 27th February 2004
Publisher: Palgrave USA
Country of Publication: GB
Dimensions (cm): 22.0 x 14.0  x 5.8
Weight (kg): 0.41
Edition Number: 1