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Juice : The Creative Fuel That Drives World-Class Inventors - Evan I. Schwartz


The Creative Fuel That Drives World-Class Inventors


Published: 1st September 2004
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RRP $42.99

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Published: 1st September 2004
Format: ePUB
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Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.

Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies—including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure—that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

Forewordp. ix
Prologue: What Drives Invention?p. 1
Creating Possibilitiesp. 11
Pinpointing Problemsp. 29
Recognizing Patternsp. 49
Channeling Chancep. 63
Transcending Boundariesp. 81
Detecting Barriersp. 93
Applying Analogiesp. 111
Visualizing Resultsp. 125
Embracing Failurep. 143
Multiplying Insightsp. 163
Thinking Systematicallyp. 183
Epilogue: Scaling Up and Outp. 203
Notesp. 213
Acknowledgmentsp. 223
Indexp. 227
About the Authorp. 237
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9781591392880
ISBN-10: 1591392888
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 224
Published: 1st September 2004
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 24.7 x 16.3  x 3.18
Weight (kg): 0.56