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Jobs To Be Done : A Roadmap For Customer-Centered Innovation - David Farber

Jobs To Be Done

A Roadmap For Customer-Centered Innovation

Hardcover

Published: 22nd October 2018
For Ages: 18+ years old
In Stock. Ships from Australia today or next business day
RRP $37.99
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"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." -Foreword Reviews Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: ∗ Gather valuable customer insights ∗ Turn those insights into new product ideas ∗ Test and iterate until you find success Follow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.

"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword Reviews
"Jobs to be Done is a recipe book to help organizations move innovation projects forward." --InnovationManagement.se
"Comprehensive advice is given throughout so the reader can easily use this book as a blueprint or roadmap for future change." --Ingram Media
..".the authors begin the process of convincing readers that, yes, this is a far, far better innovation mousetrap. And through clear narrative and illustrations, 'jobs to be done' is positioned as a 'can do' architecture for business and nonprofits alike." --Booklist
"For any business leader that is concerned about maintaining innovation and customers, the book's framework and overall expertise provide a guide that is easy to follow." --Small Business Trends
American Business Awards: Bronze Stevie Award Winner
Best Book Awards Business category
"While it might seem paradoxical, most businesses actually see the customer as an obstacle. Jobs to be Done helps businesses orient their focus back to the customer." --Small Business Trends

ISBN: 9780814438039
ISBN-10: 0814438032
Series: Agency/Distributed
Audience: General
For Ages: 18+ years old
Format: Hardcover
Language: English
Number Of Pages: 224
Published: 22nd October 2018
Publisher: Amacom
Country of Publication: US
Dimensions (cm): 24.13 x 15.88  x 1.91
Weight (kg): 0.44