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"Jobs to be Done is highly organized and expertly crafted... Company leaders looking for ways to institutionalize innovation are sure to find it here." - Foreword Reviews Let your CUSTOMERS drive innovation.
Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations The truth is that we need to stop asking customers what they want . . . and start examining what they need.
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice.
This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to:
Gather valuable customer insights.
Turn those insights into new product ideas.
Test and iterate until you find success Follow the steps in Jobs to Be Done , and you'll arrive at solutions that are both original and profitable.
About the Authors
Stephen Wunker worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.
Jessica Wattman is the consultancy's Director of Social Innovation, and David Farber is a Manager at the Boston-based firm.
"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." -Foreword Reviews
"Jobs to be Done is a recipe book to help organizations move innovation projects forward." -InnovationManagement.se
"Comprehensive advice is given throughout so the reader can easily use this book as a blueprint or roadmap for future change." -Ingram Media
..".the authors begin the process of convincing readers that, yes, this is a far, far better innovation mousetrap. And through clear narrative and illustrations, 'jobs to be done' is positioned as a 'can do' architecture for business and nonprofits alike." -Booklist
"For any business leader that is concerned about maintaining innovation and customers, the book's framework and overall expertise provide a guide that is easy to follow." -Small Business Trends
American Business Awards: Bronze Stevie Award Winner
Best Book Awards Business category
"While it might seem paradoxical, most businesses actually see the customer as an obstacle. Jobs to be Done helps businesses orient their focus back to the customer." -Small Business Trends
ISBN: 9780814438039 ISBN-10: 0814438032 Series: Agency/Distributed Audience:
For Ages: 18+ years old Format:
Number Of Pages: 224 Published: 15th November 2016 Publisher: Amacom Country of Publication: US Dimensions (cm): 23.5 x 15.6
Weight (kg): 0.43