Job Searching with Social Media For Dummies

Introduction 1

Part I: Preparing for Your Job Search 5

Chapter 1: The Lowdown on Social Media for Job Hunters 7

Chapter 2: Setting Yourself Up for a Successful Job Search 17

Chapter 3: Reviewing the Essentials of Online Networking 37

Part II: Marketing Yourself with a Personal Brand 53

Chapter 4: Personal Branding 101 55

Chapter 5: Crafting Keywords, Value Statements, and More 75

Chapter 6: Blogging Your Way to a Job Interview 91

Chapter 7: Facing Your Online Reputation 109

Part III: Crafting Web Resumes with LinkedIn, Video, and More 129

Chapter 8: Updating Your Resume for an Online Audience 131

Chapter 9: Using LinkedIn to Put Your Best Profile Forward 145

Chapter 10: Producing a Compelling Video Resume 179

Chapter 11: Casting a Wide Net with Other Online Resumes 199

Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 217

Chapter 12: Uncovering the Hidden Job Market with Twitter 219

Chapter 13: Using Facebook as a Job Hunter 245

Chapter 14: Getting Familiar with Other Networks for Job Hunters 265

Part V: Executing Your Proactive Social Media Job Hunt Strategies 279

Chapter 15: Triangulating Opportunities, Companies, and People to Target 281

Chapter 16: Discovering a Company’s Needs 295

Chapter 17: Embracing the Informational Interview for an Insider Advantage 303

Chapter 18: Engaging with Hiring Managers through Social Media 317

Part VI: The Part of Tens 331

Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 333

Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 337

Chapter 21: Ten Common Mistakes People Make When Using Social Media 341

Index 347