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Japanese Automobile Industry : A Business History - Koichi Shimokawa

Japanese Automobile Industry

A Business History

By: Koichi Shimokawa, T. Barker

Hardcover | 1 December 2000 | Edition Number 1

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In this authoritative account of the Japanese automobile industry, Professor Shimokawa focuses upon its business success as a relative latecomer to the worldwide market. He includes profiles of the leading producers, including Toyota, Nissan, Honda and Mitsubishi, and highlights the features of their success in management and design.
Industry Reviews
'An eye opener for marketeers who have not seen the Japanese at work in their home market a recommended read' Car Sales and Distribution in Japan

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