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Meet the twelve people that can accelerate your success – in business and in life
It's Who You Know is the long-awaited handbook to effective, productive and influential networking. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media. Networking is no longer about collecting business cards and meeting thousands of people online or offline; it's about knowing the right people, and nurturing those relationships. You only need 12 – or even just four. Approached strategically, this comparatively small network will provide the strength, diversity and opportunities to help you achieve your personal and professional goals. This book shows you who you need to know, how to get to know them and how to make value a two-way street. Action plans, checklists and an online diagnostic tool help you start taking steps right away, and the emphasis on "doing" over endless planning gives you the motivation you need to get up and go.
The old adage "It's not what you know; it's who you know" has never been more applicable than it is today. The problem is that many of us "know" thousands of people across social networks, but how many of those people truly know you and how many of them are truly connected to you? It's time to clear out the network clutter and identify those who actually add value to your professional and personal development.
Master the art of real and influential strategic networking in a noisy and disconnected online world
Learn who you need in your circle, and how to find them
Nurture and maintain your professional relationships
Leverage your power network to accelerate your career
Today, jobs are filled before they're advertised and previously unthought-of collaborations appear out of nowhere. Networking has become a critical factor for success. It's Who You Know brings networking into the modern era, and shows you a strategic approach to making it work for you.
If you're feeling fed up with all the likes, friends and followers, then this book will help you form relationships that truly matter. I was surprised to find I had outgrown my network and then floored to see the difference in my business when I made an effort to apply the learning and connect with the right people. It's been a game changer for me
I book I keep coming back to
This is a must read book for anyone in business who wants to achieve and succeed. Packed with practical tools and sound advice, this is a book I keep referring back to. Garner smashes the old paradigm of networking and shows the reader the power of building a small and supportive network based on authentic relationships.
Quality business development resource!
Be sure to have a notebook on hand as you'll definitely be applying some of the lessons in this book to help you identify your key 12 people within your business network (or the ones you don't have and need to seek!)
essential read for career direction
I bought this book after a friend was talking about a job they got that wasn't advertised. I hadn't given much thought to networking before but this gave me some good advice on where to go and what kind of people you need. Now i need to get my pit crew together!!
Creating a meaningful network is the key to success!
For me, networking always seemed like an inconvenience and something I avoided. After reading I now realize that it is critical to create significant, lasting relationships that will contribute positively to both my professional and personal life.
Networking now seems much more relevant and motivating, establishing and maintaining key connections with people focussed on learning, sharing information and knowledge.
It's now clear to me after reading this book that a successful network isn't measured by the number of connections you have on LinkedIn or other social pipes. If your focus is on establishing a vast collection of "friends" or "followers" on a particular network, you will lose the benefits of actually connecting with people in a meaningful way.
This book reinforces that knowing the right people, and nurturing the right relationships is critical to success, for me it's now time to "clear out the network clutter and identify those who actually add value to your professional and personal development", the action plans, checklists and an online diagnostic tool contained within this book will help me achieve my newly defined networking goals.
Connect with those who you know and trust, bigger is not always better.
It's Who You Know
About the author ix
Foreword by Lisa Messenger xiii
Assess your network online xvii
Part I: Why 1
1: SHIFT your mindset 3
2: RETHINK how you network now 13
3: TRANSFORM to a collective network 27
Part II: Who 39
4: SORT through your current network 41
5: SEARCH for your Core Four 53
6: SEEK out your 12 key people and personalities 71
7: SINK the 12 Shadow Archetypes 101
Part III: How 115
8: CHOOSE who, what and why 117
9: CONNECT in the right way 131
10: CULTIVATE connections and exchange value 143
Final words 161
One last checklist 163
Let’s connect 181
ISBN: 9780730336846 ISBN-10: 0730336840 Audience:
Number Of Pages: 256 Published: 24th February 2017 Publisher: John Wiley & Sons Australia Ltd Country of Publication: AU Dimensions (cm): 21.6 x 14.0
Weight (kg): 0.24
Edition Number: 1