Issues in Business Ethics

Nestle and the Infant Formula Controversy

By: S. Prakash Sethi

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Hardcover | 31 January 1994

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436 Pages

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24.77 x 16.51 x 1.91

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Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestl© and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestl© products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the Nestl© case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include:

The rising phenomenon of social activism and its affect on public opinion and public policy;

The changing role of churches and other religious groups and their impact on corporate strategy and behavior;

The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations;

The changing dynamics between multinational corporations and host countries;

The factors which determine a company's behavior and its ability to adapt to changing societal expectations. £/LIST£ Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestl© and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.

Industry Reviews

' Sethi's book is an excellent addition to the body of literature on public policy. I highly recommend it. ' Journal of International Business Studies 3 quarter 1994

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You Can Find This Book In

Non-Fiction Family & Health Parenting: Advice & Issues Pregnancy, Birth & Baby Care Business & Management International Business Ownership & Organisation of Enterprises Philosophy Ethics & Moral Philosophy Business Ethics & Social Responsibility Economics Political Economy

Management & Management Techniques Sociology & Anthropology Sociology

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Paperback

Published: 8th October 2012

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Preface
The Setting	p. 1
The Infant Formula Controversy at Center Stage	p. 3
The Societal Context of the Infant Formula Controversy	p. 13
The Institutional Context of the Infant Formula Controversy	p. 27
The Gathering Storm	p. 43
Sowing the Seeds of the Controversy: The European Scene	p. 45
The Controversy Comes to the United States	p. 59
The Activists Throw Down the Gauntlet - The Kennedy Hearings and its Aftermath	p. 75
The Drive Toward Code Enactment - The Post Kennedy Era	p. 93
Issues and Institutions	p. 109
Health, Medical, and Scientific Aspects of the Controversy	p. 111
Worldwide Infant Formula Sales, Markets, and Industry Structure	p. 125
The Industry and Major Manufacturers Involved in the Controversy	p. 137
Major Religious and Activist Groups Involved in the Controversy	p. 155
Escalation of the Conflict	p. 169
WHO's Involvement in the Controversy	p. 171
Dynamics of the Passage of the WHO Code	p. 181
The Sole Negative Vote by the U.S.: The Impact of Ideology and Domestic Politics	p. 197
Drive Toward Resolution of the Conflict	p. 215
Nestle Coordination Center for Nutrition, Inc. (NCCN): Nestle's Change in Organizational Structure and Strategies to Deal with the Boycott	p. 217
"Winning" the Methodists: The Last Major Battle-ground to Enlist the Religious Community's Support for the Boycott	p. 243
Nestle Infant Formula Audit Commission (NIFAC): A New Model for Gaining External Legitimacy for Corporate Actions	p. 263
Settlement of the Dispute and Termination of the Boycott: Discussions Between INBC/INFACT and Nestle - UNICEF in the Role of an Honest Broker	p. 291
Lessons Learned and Unlearned	p. 319
The Lessons of Accountability - Third World Governments: Expectations and Performance - WHO's Non-Existent Monitoring	p. 321
Code Compliance by the Infant Formula Industry: The New Nestle - The More Things Change, The More They Remain The Same	p. 335
Emerging Modes of Business-Society Conflict Resolution - An Assessment	p. 355
Bibliography	p. 385
Index	p. 399
Table of Contents provided by Blackwell. All Rights Reserved.

Issues in Business Ethics

Nestle and the Infant Formula Controversy

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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