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The intersection of issues and crises management with risk and reputation is one of the most dynamic and challenging areas of professional communication.Written by one of Australia's leading experts in issue and crisis management, this book introduces and examines each of these elements, and explores their relationship as an integrated model within the broader contexts of public relations, communication and management.
It provides comprehensive analysis and discussion of theoretical perspectives and current field research, and introduces industry examples of best practice. Issue and Crisis Management equips students and practitioners with key knowledge and skills to manage the communication process within organisations, and inform strategic responses to issues and crises.
Key features Case studies at the end of each chapter connect theory to practical examples from the Asia Pacific regionDiscussion of the role and impact of social media usage is incorporated throughout Key points, activities and discussion questions support student learning.
Includes a fully-worked example of a detailed issue management plan. Issue and Crisis Management: Exploring Issues, Crises, Risk and Reputation is also available as an ebook
1. Setting the FrameworkWhat is an issue? What is issue management? What is a crisis? What is crisis management?2. Issue Management - Development and ToolsThe emerging theoretical framework The evolving disciplineTools and processesImpact of internet and social media3. Issue Management - Identification and PrioritisationScanning and identificationPrioritisation4. Issue Management - PlanningRemaining in reactive modeLegal response syndromeAd hoc managementUnclear goalsThe value of a planning modelIntroducing an issue management modelEvaluationIssue management best practice5. Issue Management - ActivismActivism and the impact of technologyActivist strategies-prioritising effortActivist strategies-defining the issueActivist strategies-confrontation versus engagementActivist tacticsCorporate response to activist campaigns6. Crisis Management - Readiness and ResponseDevelopment of crisis managementIconic crisesWhat is a crisis?7. Crisis Management - PlanningOvercoming denialElements of the crisis planThe qualities of an effective crisis spokespersonShould the CEO go to the scene to take charge?Learning from past crisesConclusion8. Crisis Management - International Crises spanning multiple nation statesMultinational organisational crisesOrganisational crises across bordersThe nature of multinationalsRecognising potential cross-border crisesRecognising cross-border crisis impactRecognising cultural differences9. Crisis Management - DisastersTypes of disastersWhat about catastrophes?Disaster managementSocial media in disaster communication10. Risk Management - Perception, Hazard and OutrageDefining termsThe risk paradoxSocial amplification of risk frameworkRisk communication11. Risk Management - ReputationSo why is good reputation important?The reputation-reality gap Reputation, issues and crises12. Leadership and the FutureCorporate social responsibilityIntegration of systemsThe role of leadershipFuture trendsAppendix Issue Management Plan - A Fully Worked Example
ISBN: 9780195529081 ISBN-10: 0195529081 Audience:
Tertiary; University or College
Number Of Pages: 352 Published: 2nd October 2014 Publisher: Oxford University Press Australia Country of Publication: AU Dimensions (cm): 24.5 x 16.9
Weight (kg): 0.59