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Invented Here : Maximizing Your Organization's Internal Growth and Profitability - Andrew C. Boynton

Invented Here

Maximizing Your Organization's Internal Growth and Profitability


Published: 22nd April 1998
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RRP $49.99

Record breaking economic growth, Rapid global expansion, Dizzying technological innovation: As we head toward the new millennium, it seems as if there are more opportunities than ever for your company to create new value, satisfy customers, and make money. But, given today's bewildering array of management methods, how do you determine which path to follow - and how do you adapt your company for the journey? With "Invented Here", authors Victor and Boynton argue that to succeed in a market where consumers increasingly demand customized goods and services, you cannot rely on any one formula. Instead, you must look within your own organization to invent, develop, and deliver the distinctive competencies that ensure growth and profitability. The authors conclude that there are distinct patterns in the way that successful companies manage their internal growth - patterns found in the evaluation and application of organizational knowledge. More important, they provide a workable strategy for emulating these patterns; arguing that any company, in order to more closely satisfy the needs of its customers, can develop the capabilities necessary to evolve from craft work to mass customization, and beyond. With examples from companies such as Beretta, Taco Bell, Dell Computer, Xerox, and Merrill Lynch providing a real-world context, "Invented Here" reveals how managers can determine the best path of change for their company by assessing its existing knowledge base. The book is a pioneering guide to using the knowledge that resides within your company in the actual transformation of work: the nature of what you do, the value that you can create with your customers, and the organizational knowledge to be mined along the way.

Taking the Right Pathp. 1
Craft Workp. 19
Mass Production Workp. 47
Process Enhancement Workp. 69
Mass Customization Workp. 91
Introduction to the Transformation Pathwaysp. 119
Development: Leveraging Articulated Knowledgep. 133
Linking: Leveraging Practical Knowledgep. 147
Modularization: Leveraging Architectural Knowledgep. 163
Renewal: Transforming Back to the Advantages of Tacit Knowledgep. 181
Beyond Mass Customization: Co-Configurationp. 193
A Transformation Navigator: A Step-by-Step Guide for Managersp. 209
Notesp. 235
Indexp. 243
About the Authorsp. 255
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780875847986
ISBN-10: 0875847986
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 272
Published: 22nd April 1998
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 24.77 x 17.15  x 2.54
Weight (kg): 0.56