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Introduction to Sport Marketing : Second edition - Aaron C. T. Smith

Introduction to Sport Marketing

Second edition

Paperback Published: 6th January 2015
ISBN: 9781138022966
Number Of Pages: 324

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Booktopia Comments

Federation University Australia - Mt Helen - School of Health Sciences & Psychology SPAN1002: Sports Marketing
La Trobe University - Melbourne - Department of Management MGT1SMK: Sport Marketing

Product Description

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.

Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

1. Sport marketing introduction
2. Sport markets
3. Sport consumers
4. Sport marketing opportunities
5. Sport marketing strategy
6. Sport products and branding
7. Sport pricing
8. Sport distribution
9. Sport promotion
10. Sport sponsorship
11. Sport services
12. Sport digital marketing and social media
13. Sport marketing implementation and control

ISBN: 9781138022966
ISBN-10: 1138022969
Series: Sport Management Series
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 324
Published: 6th January 2015
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 24.8 x 17.1  x 1.91
Weight (kg): 0.57
Edition Number: 2
Edition Type: New edition

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