Introduction to Global Business

Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European Union or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies.

Introduction to Global Business: Understanding the International Environment & Global Business, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment -- culture, ethics, economics and information technology.

You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application. MindTap digital resources help you apply principles to personal and professional situations.

About the Authors

Dr. Julian Gaspar is Clinical Professor Emeritus of Finance with Texas A&M University’s Mays Business School. He is currently an adjunct professor of international business with the Catholic University of America in Washington, D.C., where he teaches international business and international financial management.

Dr. James Kolari has taught financial markets and institutions at Texas A&M University and been active in international education, consulting and executive education. In 1994 he was awarded the J.P. Morgan Chase Professorship in Finance in the Mays Business School at Texas A&M. Prior to this, he was a Fulbright Scholar at the University of Helsinki and worked with the Bank of Finland.

Dr. Katherine Taken Smith is an associate professor of marketing at Texas A&M University-Corpus Christi. She teaches at the RELLIS campus. Her areas of interest include digital marketing and global marketing. Dr. Smith’s academic record includes numerous professional journal articles, books, conference presentations and awards for teaching and research.

Dr. Leonard Bierman is a professor of management at Texas A&M University. He teaches courses on the political environment of business, labor relations and negotiations, and he also pursues research in these areas. Dr. Bierman is currently working on a research project with colleagues at the University of Missouri and Stanford University, examining labor union organizing in the context of the COVID-19 pandemic and today's politically polarized American society.

Dr. L. Murphy Smith, C.P.A., is a professor of accounting at Texas A&M University-Corpus Christi. He teaches ethics and international accounting on the RELLIS Campus. Dr. Smith’s academic record includes numerous professional journal articles, research grants, books and professional meeting presentations.

Dr. Antonio Arreola-Risa is a faculty member in the Information and Operations Management Department at Mays Business School, Texas A&M University. For several years he served as the director of the Texas A&M University's Supply Chain Consortium. He received M.S. and Ph.D. degrees in operations management from Stanford University. Prior to joining Texas A&M University, he served on the faculty at Monterrey Institute of Technology (ITESM) and the University of Washington