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Introducing Social Semiotics : An Introductory Textbook - Theo van Leeuwen

Introducing Social Semiotics

An Introductory Textbook

Paperback

Published: 13th December 2004
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Social Semioticsis a lively introduction to the ways in which different aspects of modern society combine to create meaning. These "semiotic resources" surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. Social Semioticsuses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples-as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism, and the rhythm of a rapper's speech-provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; andexplores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading,Social Semioticsmakes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Semiotic Principles
Semiotic Resources
Semiotic Change
Semiotic Rules
Semiotic Functions
Dimensions of Semiotic Analysis
Discourse
Genre
Style
Modality
Multimodal Cohesion
Rhythm
Composition
Information Linking
Dialogue
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415249447
ISBN-10: 0415249449
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 308
Published: 13th December 2004
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 24.7 x 17.3  x 1.8
Weight (kg): 0.53
Edition Number: 1