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Into the Networked Age : How IBM and Other Firms are Getting There Now - James W. Cortada

Into the Networked Age

How IBM and Other Firms are Getting There Now

Hardcover Published: 1st December 1999
ISBN: 9780195124491
Number Of Pages: 256

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In this dynamic book, based on the most effective strategies of IBM and other market leaders, managers will learn to successfully transform their organizations into a business prepared to compete in a networked age.
Mainframes, client servers, PCs, networks, e-business, the Internet, databases, technical management--indeed, in the brave new business world facing today's firms only one thing is certain: change. And when looking for a model for corporate change, one should look no further than IBM. In this decade, IBM has gone from a company with less than $60 billion in unprofitable revenue to a highly profitable $85 billion-plus enterprise. In a company whose major source of revenue was once hardware, services now account for more than a third of its revenue. IBM Global Services, only seven years old and $25 billion strong, draws most of its revenue from helping businesses to do successfully what IBM has done: transform themselves. In five down-to-earth sections, the authors share their vast experience, apply case studies, chart trends and describe in-depth the practices that allowed IBM to transform itself, and to show the way for other firms. The result is an essential handbook for anyone charged with leading their firm in an economy that is global, increasingly reliant on information systems, and teeming with rapidly emerging markets--and competitors.
Written by a staff of experts and renowned business thinkers, Into the Networked Age is today's ultimate guide for success in tomorrow's business world.

"A team of authors from IBM Global Services present advice on the management strategies that firms need to stay competitive in a rapidly changing technological world. The emphasis is on rapid and continuous structural transformation in response to changing needs and demands. Case studies are applied to such concerns as the customer base, knowledge management, and leveraging technology."--SciTech Book News "A team of authors from IBM Global Services present advice on the management strategies that firms need to stay competitive in a rapidly changing technological world. The emphasis is on rapid and continuous structural transformation in response to changing needs and demands. Case studies are applied to such concerns as the customer base, knowledge management, and leveraging technology."--SciTech Book News "This IBM team of experienced consultants and practicing managers have chronicled a treasure trove of useful experiences to guide managers in transporting their companies into the information age."--Richard L. Nolan, William Barclay Harding Professor of Management of Technology, Harvard Business School

Forewordp. ix
Prefacep. xiii
About the Authors: The IBM Teamp. xvii
Confronting Changep. 1
The Challenge of Change, the Response of Transformationp. 3
The Unavoidable Stakesp. 6
Management and Transformationp. 8
Mapping the Wayp. 9
Successful Transformationp. 13
Summaryp. 17
How the Rules of the Game Are Changingp. 20
An Economic Revolutionp. 22
Identifying and Understanding Changep. 24
How Change Is Changingp. 28
The New Competitionp. 34
What Does It All Mean?p. 36
Summaryp. 38
Making Customers into Partnersp. 40
How to Put the Customer Firstp. 42
Analyzing Value to the Customerp. 46
The CVM Differencep. 53
When Is CVM Appropriate?p. 57
Putting CVM into Actionp. 58
Keeping CVM Goingp. 60
Summaryp. 61
Leading Through Knowledgep. 63
Managing Knowledge: Issues and Implicationsp. 65
What Is Knowledge?p. 67
Why Knowledge? Why Now?p. 69
What Knowledge Issues Do Firms Face?p. 72
Summaryp. 80
How to Manage Knowledgep. 82
Components of Knowledge Managementp. 83
Principles of Knowledge Managementp. 87
Enemies of Knowledge Managementp. 93
What Can Management Do?p. 96
Summaryp. 98
The Leveraging of Knowledgep. 100
How to Identify Competenciesp. 103
How to Benefit from Competenciesp. 107
Putting Competencies to Workp. 112
Summaryp. 115
Managing by Processp. 117
The "X" Factor in Transformationp. 119
The Three C's of Processp. 122
Questions and Issuesp. 125
High-Level Processesp. 127
Additional Processes to Implementp. 130
Leading with Process Managementp. 132
New Forms of Leadershipp. 134
Summaryp. 137
Process Management in Actionp. 139
Transformation Driversp. 141
Managing for Growthp. 146
The Outcomep. 151
Summaryp. 154
Leveraging Technologyp. 157
Working Partners: Strategy and Technologyp. 159
Transforming Entire Industriesp. 161
Management Rethinkingp. 164
Value Propositions and Attributesp. 168
Identifying Capabilitiesp. 171
Summaryp. 173
Technologies for Today and Tomorrowp. 176
Some Basicsp. 179
Advances in ITp. 180
Computer Interfacesp. 181
Collaboration/Enablementp. 184
Advanced Processingp. 186
Connection/Distribution Applicationsp. 192
The Outlookp. 193
Summaryp. 194
Mastering Changep. 197
Leading the Wayp. 199
Creating Strategiesp. 201
The Role of Knowledgep. 201
The Shift to Processp. 202
The Impact of Technologyp. 203
Transformation Lessonsp. 204
The Crucial Role of Leadershipp. 205
Summaryp. 212
Notesp. 215
Indexp. 225
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780195124491
ISBN-10: 0195124499
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 1st December 1999
Publisher: Oxford University Press Inc
Country of Publication: US
Dimensions (cm): 24.2 x 16.0  x 2.4
Weight (kg): 0.55