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Internets, Intranets, and Extranets : New Waves in Channel Surfing : The Journal of Marketing Channels Monographic Separates - Audhesh Paswan

Internets, Intranets, and Extranets : New Waves in Channel Surfing

The Journal of Marketing Channels Monographic Separates

Paperback Published: January 2002
ISBN: 9780789020116
Number Of Pages: 141

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This text examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts in working in Web-enabled marketing technologies address the most pressing topics of channel management.

Introduction: The e.Volution of the Spiderp. 1
e-Business Technological Innovations: Impact on Channel Processes and Structurep. 3
Conventional Channels of Distribution and Electronic Intermediaries: A Functional Analysisp. 27
A Three-Tier Model Representing the Impact of Internet Use and Other Environmental and Relationship-Specific Factors on a Sales Agent's Fear of Disintermediation Due to the Internet Mediump. 49
The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Responsep. 87
The Impact of Organizational and Environmental Factors on the Implementation of Internet-Based Marketing Channelsp. 103
Indexp. 133
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780789020116
ISBN-10: 0789020114
Series: The Journal of Marketing Channels Monographic Separates
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 141
Published: January 2002
Publisher: HAWORTH PR INC
Country of Publication: US
Dimensions (cm): 21.59 x 15.88  x 1.27
Weight (kg): 0.25

Earn 173 Qantas Points
on this Book