Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.
This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.
Updates to this edition include:
- Search engine marketing and search engine optimization.
- New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle.
- Social networks and electronic word-of-mouth communication.
- A new chapter on ubiquitous retailing.
- A brand new companion website to support tutors.
With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
1. Introduction to the World of e-Retailing 2. e-Retailing in Practice 3. Understanding and Communicating with the e-Consumer 4. Information Search on the Web 5. e-Store Design, Image and Loyalty 6. Online Service, Convenience and Price 7. Branding on the Web 8. e-Malls 9. e-Retailing Models 10. Integration of e-Retailing into an Organization 11. m-Shopping 12. Ubiquitous Retailing 13. Multichannel Retailing 14. From e-Retailing to Smart Retailing
Tertiary; University or College
Number Of Pages: 342
Published: 5th December 2016
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.7
Weight (kg): 0.57
Edition Number: 2
Edition Type: New edition