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International Strategic Management : Challenges And Opportunities - Franklin R. Root

International Strategic Management

Challenges And Opportunities

By: Franklin R. Root (Editor), Kanoknart Visudtibhan (Editor)

Paperback

Published: 1st May 1992
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No single definition of international or global strategic management can hope to capture its many dimensions. In reaching decisions that affect the entire multinational enterprise system, managers use concepts and theories to formulate strategies that ae intended to create competitiveness advantages in regional and global markets. This book contains articles on one or more aspects of strategic management in the multinational enterprise. Contributions have been selected upon four criteria: multinational (transnational) enterprise; a top-management perspective encompassing the entire multinational enterprise system; normative, decision-making emphasis useful to international managers; and regency of publication interpreted as no earlier than 1985.

Preface
Concepts and Theories of International Strategic Management
Global Strategy: An Organizing Frameworkp. 3
A Note on Global Strategiesp. 21
Strategic Planning for a Global Businessp. 29
Defining and Measuring the International Strategic Focus of Multinational Corporationsp. 43
Review and Questionsp. 55
Creating Strategies for International Competitive Advantage
Changing Patterns of International Competitionp. 61
Globalization Versus Regionalization: Which Way for the Multinational?p. 87
How to Take Your Company to the Global Marketp. 99
Review and Questionsp. 117
Designing Organizations to Carry Out International Strategies
Strategy and Structure in Multinational Corporations: A Revision of the Stopford and Wells Modelp. 123
Organizational Environments and the Multinational Enterprisep. 141
Review and Questionsp. 159
Managing Technological Innovation on a Global Scale
Technology Development in the Multinational Firm: A Framework for Planning and Strategyp. 163
Global RandD Managementp. 185
Review and Questionsp. 199
Forming International Strategic Alliances
Competition vs. Cooperation: A Benefit/Cost Framework for Choosing Between Fully-Owned Investments and Cooperative Relationshipsp. 203
The Role of Technology in the Formation and Form of Multinational Cooperative Arrangementsp. 217
Review and Questionsp. 229
Managing the Political Environment
Management of the Political Imperative in International Businessp. 233
Review and Questionsp. 247
Postscriptp. 249
Indexp. 257
About the Authorsp. 259
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780844816661
ISBN-10: 0844816663
Series: Series on International Business and Trade
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 259
Published: 1st May 1992
Publisher: TAYLOR & FRANCIS
Country of Publication: US
Dimensions (cm): 24.89 x 17.53  x 1.52
Weight (kg): 0.48
Edition Number: 1