This book acts as a supplement to the traditional text in international or cross-cultural management. The book provides a practical approach to the study of the subject, and students can apply what they have read in the textbook or learned in class to problems relevant to transnational management. A strong emphasis of the book is the importance of culture to international management issues. A particular strength of the book is the diversity of cultures found in the cases. The text is based on the belief that learning is best achieved through more active student involvement in the educational process.
Number Of Pages: 192
Published: 23rd December 2004
Dimensions (cm): 22.86 x 14.61 x 1.27
Weight (kg): 0.29