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International Communications : A Media Literacy Approach - Art Silverblatt

International Communications

A Media Literacy Approach

Paperback Published: 30th June 2004
ISBN: 9780765609755
Number Of Pages: 288

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This book introduces students and general readers to the functions of international communications as well as their cultural contexts, and offers strategies for evaluating the media messages we receive through television, print media, radio, the internet, and advertising.

Figures, Photos, and Tables
Introduction: International Media Literacy Why Study International Communications? A Media Literacy Approach to International Communications
Media Literacy Approaches to International Communications
Process: Function
Media Communicator
Case Study, Function: Propaganda
Lines of Inquiry: Process
Context: Historical Context
Cultural Context
Lines of Inquiry: Context
Framework: Affective Response
Narrative Elements
Lines of Inquiry: Framework
Production Elements: Editing
Connotative Image
Lines of Inquiry: Production Elements
Comparative Analysis: National Media Systems
Analysis of National Media Systems: Political System
Regulatory Systems
Geographical Elements
Ethnic Composition
Religious Orientation
Educational Systems
Systems of Media Ethics
Lines of Inquiry: Analysis of National Media Systems
Case Studies: National Media Systems
Mass Media in China: Controlled Transformation
Egyptian Media: Into a New Millennium
Media in India
Media in Jamaica
Media in Japan
Media in Moldova
New Zealand and Gobal Media: The Shire to the Western World's Middle-Earth
Russia: The Media and the Unfreedom of the Press
The Media System of South Africa
Applications of International Media Communications
International Advertising: Values Formation
Creating Needs
Shaping Lifestyle
Patterns of Ownership
International Advertising and the Internet
Cultural Context
Affective Response
Production Values
Lines of Inquiry: International Advertising
Applications: Media Literacy Analysis
Media Literacy Analysis: Process
Media Literacy Analysis: Media Ownership and Cross-Promotion
Media Literacy Analysis: Comparative Analysis of Ringu and The Ring
Media Literacy Analysis: Newspapers
About the Authors and Contributors
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780765609755
ISBN-10: 0765609754
Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 30th June 2004
Country of Publication: GB
Dimensions (cm): 22.81 x 15.29  x 1.88
Weight (kg): 0.44