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International Business - S. Tamer Cavusgil

Paperback Published: 28th August 2014
ISBN: 9781486011049

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Remarkable change is the new reality of International Business.

The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise.

International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.

Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.

The second edition of International Business features 10 new in-depth case studies specially created for this edition.

For undergraduate students majoring in international business or post-graduate courses in international business.

PART 1 Foundation concepts 
1 Introduction: What is international business? 
2 Globalisation of markets and the internationalisation of the firm
3 Organisational participants that make international business happen
4 The cultural environment of international business
PART 2 The environment of international business
5 Ethics and international business
6 Theories of international trade and investment
7 Political and legal systems in national environments
8 Government intervention in international business
9 Regional economic integration
10 Understanding emerging markets
11 The international monetary and financial environment
PART 3 Strategy and opportunity assessment
12 Strategy and organisation in the international firm
13 Global market opportunity assessment
PART 4 Entering and operating in international markets
14 Exporting and countertrade
15 Foreign direct investment and collaborative ventures
16 Licensing, franchising and other contractual strategies
17 Global sourcing
PART 5 Functional area excellence
18 Marketing in the global firm
19 Human resource management in the global firm
20 Financial management and accounting in the global firm

ISBN: 9781486011049
ISBN-10: 1486011047
Audience: Tertiary; University or College
Format: Paperback
Language: English
Published: 28th August 2014
Publisher: Pearson Education Australia
Country of Publication: AU
Edition Number: 2

Earn 227 Qantas Points
on this Book