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Intelligent Techniques in E-Commerce : A Case Based Reasoning Perspective - Zhaohao Sun

Intelligent Techniques in E-Commerce

A Case Based Reasoning Perspective

Hardcover

Published: 9th February 2004
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E-commerce has passed through a number of stages in the minds of most readers of the daily press. Initially it was the province of the specialist and considered almost irrelevant to the needs and activities of everyday life - companies looking for venture capital in this area had little if any chance of obtaining sufficient funds from the rather conservative investors who provided the only source of start-up capital. Then came the dot. com boom -and suddenly e-commerce was the most exciting topic possible! Venture capital was available from every possible source and almost any company with a . com in its name could be assured of instant funding on request. This boom was, inevitably, followed by the dot. com bust and the press wamed that the days of e-commerce were gone, perhaps never to return. This apparently confusing 'stages of growth' model is in reality nothing ofthe sort. E-commerce is simply the logical outcome of combining computers with teleĀ­ communications networks. The astonishing changes which a global economy has brought with it are reflected in the changes to the way we do business which are increasingly synonymous with e-commerce. Indeed, the term e-commerce itself is coming to mean only the transaction-based component of e-business-'any process that a business organisation conducts over a computer-mediated network' as Thomas Mesenbourg ofthe U. S. Census Bureau said in 1999.

Introductionp. 1
Fundamentalsp. 9
Case-based reasoningp. 11
E-commercep. 43
Intelligent agents and multiagent systemsp. 67
A general theory of case based reasoningp. 97
Interrelationsp. 161
CBR in e-commercep. 163
Case based reasoning in multiagent systemsp. 191
Multiagent e-commercep. 211
Integrationp. 243
Integration of CBR and MAS in e-commercep. 245
Concluding remarksp. 271
Bibliographyp. 279
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9783540205180
ISBN-10: 3540205187
Series: Studies in Fuzziness and Soft Computing
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 305
Published: 9th February 2004
Publisher: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Country of Publication: DE
Dimensions (cm): 23.5 x 15.5  x 1.91
Weight (kg): 1.4