Integrated Marketing Communications : 6th edition - Edwina Luck

Integrated Marketing Communications

6th edition

By: Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, William Chitty, Terence Shimp

Paperback | 1 December 2020 | Edition Number 6

At a Glance

Paperback


RRP $164.95

$134.35

19%OFF

or 4 interest-free payments of $33.59 with

 or 
In Stock and Aims to ship in 1-2 business days
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.

Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market.

Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective.

Unique to the text is a series of student IMC videos showing students how key objectives in IMC theory are applied by real businesses.

More in Accounting, Business & Finance Higher Education Textbooks

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$39.75

34%
OFF
Thinking in Systems : A Primer - Donella Meadows

RRP $43.75

$32.90

25%
OFF
Essential Mathematics for Economic Analysis : 6th edition - Knut Sydsaeter
Business Law : 6th Edition - Nickolas James

RRP $169.95

$144.90

15%
OFF
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$20.25

25%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Australian Taxation : 3rd Edition - John Bevacqua

RRP $131.95

$115.35

13%
OFF
A Guide to the Business Analysis Body of Knowledge - BABOK - Iiba
Company Accounting : 12th edition - Ken Leo

RRP $142.95

$123.95

13%
OFF
Communications Toolkit : 5th edition - Jane Grellier

RRP $84.95

$74.25

13%
OFF
Managing Organizational Change : 3rd Edition - Muayyad Jabri

RRP $120.00

$90.50

25%
OFF
Commercial Applications of Company Law 2022 : 23rd Edition - Pamela Hanrahan
Human Resource Management : 11th Edition - Raymond J. Stone

RRP $147.95

$127.90

14%
OFF