Integrated Intellectual Asset Management

A Guide to Exploiting and Protecting your Organization's Intellectual Assets

By: Steve Manton

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Paperback | 31 March 2017

At a Glance

Paperback
204 Pages

Dimensions(cm)
23.39 x 15.6 x 1.09

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Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: c decision making systems c strategy c policy and accountabilities c knowledge management c people and behaviour c targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

Industry Reviews

'Manton has written a book for KM and IPR business professional, and his case for integration needs to be made, and is made well, because these issues pervade decision making at corporate, project and community of practice levels. Very much a book for our times.' Journal of Librarianship and Information Science

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