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Inside The Tornado : Strategies For Developing, Leveraging, And SurvivingHypergrowth Markets - Geoffrey A Moore

Inside The Tornado

Strategies For Developing, Leveraging, And SurvivingHypergrowth Markets

Paperback

Published: 27th December 2005
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

ISBN: 9780060745813
ISBN-10: 0060745819
Series: Collins Business Essentials
Audience: General
Format: Paperback
Language: English
Number Of Pages: 272
Published: 27th December 2005
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.2 x 13.5  x 1.6
Weight (kg): 0.21