+612 9045 4394
 
CHECKOUT
Inside The Tornado : Strategies For Developing, Leveraging, And SurvivingHypergrowth Markets - Geoffrey A Moore

Inside The Tornado

Strategies For Developing, Leveraging, And SurvivingHypergrowth Markets

Paperback Published: 1st December 2004
ISBN: 9780060745813
Number Of Pages: 272

Share This Book:

Paperback

RRP $33.99
$26.75
21%
OFF
Ships in 10 to 15 business days

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

ISBN: 9780060745813
ISBN-10: 0060745819
Series: Collins Business Essentials
Audience: General
Format: Paperback
Language: English
Number Of Pages: 272
Published: 1st December 2004
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.2 x 13.5  x 1.6
Weight (kg): 0.22