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Innovation or Elimination : Winning in a World of Constant Change - Itai Green
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Innovation or Elimination

Winning in a World of Constant Change

By: Itai Green

Paperback | 12 May 2026

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Adapt or vanish. The choice is yours.

In an era defined by lightning-fast disruption, traditional business strategies are no longer enough. Innovation or Elimination provides a high-stakes roadmap for leaders who refuse to be left behind. Drawing on two decades of experience, Itai Green reveals why innovation is a strategic imperative for survival, offering actionable strategies for open innovation and technology adoption.

Through real life first hand experiences, the book demonstrates how leading corporations harness collaboration to stay ahead of rapid technological, economic, and geopolitical shifts.

Rather than theory, the book provides a strategic playbook for building an innovation-ready culture, designing the right structures, engaging the global startup ecosystem, and measuring what truly matters. With practical tools for evaluating pilots, integrating external technologies, and balancing short-term pressures with long-term vision, this book prepares leaders to drive innovation from intention to execution.

Ideal for executives, innovation managers, board members, and policymakers, Innovation or Elimination offers actionable insights and proven frameworks to help any organization become resilient and future-ready.

Industry Reviews

What stands out is the author's experience. This is not theory at arm's length. It is lived insight from decades spent at the intersection of technology, strategy, and enterprise. -Andrew Constable, MBA, Managing Partner and Senior Strategy Consultant, Visualise Solutions

A practical guide for leaders who understand that innovation is not a side project but the operating system of modern business. Those who embrace openness will shape the future. -Alex Goryachev, WSJ Bestselling Author; Former GM of Cisco's Global Innovation Centers

Innovation or Elimination offers both direction and inspiration. It bridges vision with pragmatism. It does not merely explain why we must innovate; it shows how to begin. -Gijsbertus J.J. van Wulfen, Founder of the FORTH Innovation Methodology

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