Initiating, Managing and Sustaining Strategic Change

Learning from the Best

By: Magne Y. Orgland

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Hardcover | 15 July 1997 | Edition Number 1

At a Glance

Hardcover
312 Pages

Dimensions(cm)
21.59 x 13.97 x 2.06

Hardcover

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Why Strategic Change Matters - The Phases of the Strategic Change Process - Top-down Direction Setting - Case Study: Top-down Direction Setting in a Consumer Goods Company - Horizontal Process Redesign - Case Study: Horizontal Process Redesign in a Consumer Goods Company - Bottom-up Performance Improvement - Case Study: Bottom-up Performance Improvement in a Consumer Goods Company - The Strategic Change Matrix: Putting it all together

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Miscellaneous Items Non-Fiction Business & Management Management & Management Techniques Business Strategy Reference, Information & Interdisciplinary Subjects Encyclopaedias & Reference Works Reference Works Economics International Economics International Business

Preface
Introduction	p. 1
The Phases of Change	p. 13
The Phases of Change at CGC	p. 27
The Three 'Forces' for Change	p. 30
Top-down Direction Setting	p. 34
Top-down Direction Setting at CGC	p. 101
Horizontal Process Redesign	p. 138
Horizontal Process Redesign at CGC	p. 176
Bottom-up Performance Improvement	p. 197
Bottom-up Performance Improvement at CGC	p. 220
The Strategic Change Matrix	p. 234
Conclusion	p. 246
How the Research was Conducted	p. 262
Research Objective (Why?)	p. 262
Research Methodology (What?)	p. 262
Research Procedures (How?)	p. 264
Notes	p. 269
Bibliography	p. 275
Index	p. 293
Table of Contents provided by Blackwell. All Rights Reserved.

Initiating, Managing and Sustaining Strategic Change

Learning from the Best

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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