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Information Technology for Management : Digital Strategies for Insight, Action, and Sustainable Performance - Efraim Turban

Information Technology for Management

Digital Strategies for Insight, Action, and Sustainable Performance

Hardcover Published: 10th December 2014
ISBN: 9781118897782
Number Of Pages: 504

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  • Each chapter contains numerous case studies and real world examples illustrating how businesses increase productivity, improve efficiency, enhance communication and collaboration, and gain a competitive edge through the use of ITs. Faculty will appreciate a variety of options for reinforcing student learning, that include three Case Studies per chapter, including an opening case, a business case and a video case.

  • IT at Work boxes spotlight real-world cases and innovative uses of IT.

  • Tech Note boxes explore topics such as “4G and 5G Networks in 2018” and “Data transfers to mainframes.”

  • Career Insight boxes highlight different jobs in the IT for management field.

  • Analyze and Decide questions help students apply IT concepts to business decisions.

WileyPLUS: WileyPLUS is an innovative, interactive online environment that supports positive learning outcomes by providing a variety of study tools and resources for your students. For you, WileyPLUS offers a solution for teaching with current, engaging and relevant content quickly and easily.

Part 1: Digital Technology Trends Transforming How Business is Done

Chapter 1: Doing Business in Digital Times

Chapter 2: Data Governance and IT Architecture Support Long-Term Performance

Chapter 3: Data Management, Big Data Analytics & Records Management

Chapter 4: Networks for Efficient Operations and Sustainability

Chapter 5: CyberSecurity and Risk Management

Part 2: Winning, Engaging, and Retaining Consumers with Technology

Chapter 6: Attracting Buyers with Search, Semantic, and Recommendation Technology

Chapter 7: Social Networking, Engagement and Social Metrics

Chapter 8: Retail, E-commerce and Mobile Commerce Technology

Part 3: Optimizing Performance with Enterprise Systems and Analytics

Chapter 9: Effective and Efficient Business Functions

Chapter 10: Strategic Technology and Enterprise Systems

Chapter 11: Data Visualization and Geographic Information Systems

Part 4: Managing Business Relationships, Projects, and Codes of Ethics

Chapter 12: IT Strategy and Balanced Scorecard

Chapter 13: Project Management and SDLC

Chapter 14: Ethical Risks and Responsibilities of IT Innovations

ISBN: 9781118897782
ISBN-10: 1118897781
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 504
Published: 10th December 2014
Publisher: John Wiley & Sons Inc
Country of Publication: US
Dimensions (cm): 28.6 x 22.1  x 2.1
Weight (kg): 1.2
Edition Number: 1